LI Article Author Keywords: Top Voice, Expert, Specialist, Thought Leader, Positioning, Competitive Edge, Unique Selling Point [2]
LI Content Keywords: Incisive, Insightful, Concise, Original Opinion, Consistent, Hot Take, Credible, Relatable, Knowledgeable
You can write LI articles by providing content you make specifically for LI. You can write on anything you want. The more original and individual you make it, the better it will be for you. As you define your niche, you will be able to craft an inimitable lane for yourself to blaze your own trail and benefit from your unique qualities.
LI Target Audience Keywords: Niche, Manageable, Sustainable, Scalable, Familiar, Recognizable
Defining Your Niche: Narrow down your niche as much as you can. Like a network and a funnel respectively; Start from the inside and move out. Start from the top and narrow down. Aim for those who are the most critical parts of the network that can spread the article to the most people who will actually benefit from it, e.g., people who want to learn more about AI → Business leaders and executives who want highly conceptual information on AI → narrow_3 → ... → narrow_n [1].
Style of Writing and Target Audience Analysis: Also, always keep the style of writing in mind and note what is important to your reader. Keep it simple and easily accessible for the most reach. You can go into as much analysis on this as you want using LI analytics or your own bespoke measures.
Employer Perspective: Candidates can have similar levels of expertise on the topic but the candidate who has a well-written, well-researched and essentially better communicates their expertise will get the opportunity [2].
Candidate Perspective: Positioning yourself as an expert on the topic and becoming a thought leader in your field will bring more opportunities your way and give an edge on other candidates and mark you as the correct and only person for the job [2].
LI Field Keywords: Nascent, Growing, Innovative [2]