This is the profile structure for LinkedIn profiles marking the end of 2024.

LI Profile General Overview

Mandatory Sections: Sections that must be filled in, usually marked by an asterisk (*).

• Intro
  • First Name
  • Last Name
  • Headline
  • Current Position [Industry]
  • Education [School]
  • Location [Country/Region]

Optional Sections: Sections that you can add voluntarily.

• Intro
  • Additional Name
  • Name Pronunciation
  • Current Position [Position]
  • Contact Info
  • Website

Cover Photo

Use Canva to create bespoke LI cover photos of instantly recognisable photos to the HR personnel you would like to attract. Something bright, vivid, striking, impressive and recognizable.

Below are some examples of what you can include and their increasing levels of professionalism in a business sense.

1. Something instantly recognizable to HR personnel
2. Something about you not in LI profile/résumé/CV
3. Something you like
4. Something to elicit a reaction
5. Secret Message or Puzzle
6. Your Personal Brand

Profile Photo

Ensure your profile photo does you justice, presents you as eye candy, is easy on the eyes, attractive and appetizing. Try to make your profile photo a bright, vivid, striking, familiar, friendly and warm headshot. If you are just getting started then set yourself up with a tripod or get creative and use your smartphone camera. Otherwise, get your headshot professionally taken by a photographer who specializes in headshot photography and do it in a style you are happy with. Something customized to fit and represent you.

Intro

Headline: Your LI headline is what you do.

• Current Job title @ Current Company