Everything in your profile should be designed to answer the following questions with a yes.
“Does the person viewing my profile want to continue learning more about it?
“Is their curiosity about me growing and are they being driven towards taking positive action in my favour?”
“Are they ready to drop what they are doing and prioritize me as candidate for whichever role they have in mind?”
Creating and designing an LI profile is like fishing. With the correct setup, the work is done for you automatically.
Here are some things that an LI profile is NOT.
So, what is LI? LI is for efficient automated optimized job hunting.
You are not looking for a job on LI, you are crafting a profile that is optimized for LI in such a way that it attracts recruiters like a MAGNET who are looking for candidates for roles which happen to align with your optimized profile that reflects what you desire in a next role from a job you get through LI. The act of doing this is known as positioning yourself for a role, i.e., setting up your LinkedIn to attract recruiters who are trying to fill a specific role which aligns with your LI profile.
If what's on your résumé is similar or identical to what's on your LI that's fine and not an issue at all. It just adds more credence, credibility, consistency and alignment to your positioning. You can also use your LI to expand on your résumé/CV or vice versa. USA Tech recruiters are looking for additional depth and detail on LI. LI is your opportunity to go wild. Play with it. Hack it.
As a bonus, after setting up your profile correctly for yourself (no two profiles will be the same even in the same industry or company), try LI Premium for free and benefit from increased exposure and analytics. This could make the difference for you. If you like it then you can pay for a subscription. If not then you can cancel.
Keywords: Optimize, Customize, Personalize, Refine, Simplify
Techniques: Repetition, Reinforcement, Design, Consistency, Clarity, Positioning